Paul Fredrick Case Study
Increasing sales through high touch service and best management practices
The Plan: We began a campaign of consistent communication with the affiliate base to let them know that the program was actively managed and that we would be available to answer the questions and address their needs. Prior to the beginning of each month, we provided three channel exclusive promotions to the affiliates, plus we provided links to popular sitewide promotions. We helped sort out technical issues with some of the links and began to provide affiliates with a regularly updated merchandiser feed. We compared the active affiliates in the program to our contact list and began working with inactive affiliates to re-test the Paul Fredrick program. After the first year of management, we added a second network and began recruiting new affiliates to the Paul Fredrick program.
The Results: After one year of active management we saw huge results, 77% growth from the previous year. In the second year, we grew revenue from the program by another 43%. The media spend (commission rate + performance incentives + bonuses) has remained consistent with no depreciation of the Return On Ad Spend. Active management in conjunction with best practices and high value relationships over delivered upon our promised improvement.